Summer camp registration season is a sprint. You’ve got a few months to fill your sessions, collect payments, and get every camper’s information organized before the first day. If your registration process is clunky, parents will bail and sign up for the camp down the road instead. The biggest friction point? Families with multiple kids. (more…)

If you run a youth sports organization — a swim club, soccer league, martial arts school, gymnastics program, or anything where kids are the participants and parents are the ones signing up — you’ve probably hit the same wall everyone hits when building a registration site with WordPress. Parents have multiple kids. Each kid needs (more…)

Every streaming service figured this out years ago. You open Netflix, and the first thing you see isn’t a login screen — it’s a profile picker. “Who’s watching?” Mom, Dad, Emma, Liam. One click and you’re in your own world: your watchlist, your recommendations, your progress on that show you’re halfway through. Nobody logs out. (more…)

If you’re running an online course, membership site, or youth program on WordPress, you’ve likely encountered this common frustration: Parents want to have separate accounts for each of their children, but WordPress’s default user system forces every individual, including young children, to have their own separate login and email address. Parents end up juggling multiple (more…)